Ah, Thanksgiving. Delicious food, great friends and family, lots of football and a few too many hangovers. It's a great day of celebration and relaxation. As long as we can get through the inundating Black Friday ads.
After getting punished with political ads left and right, quite literally, we're rewarded with a mutiny of holiday ads. Some are hits, many are misses.
On the misses front, what happened to Target this season? The discounter has struck a chord with the younger generation in the past, but it's off-the-wall psycho mom bargain hunter ads have really taken a stride from its traditional ad platforms. A stride that steps in a big pile of dog poo and stinks badly. Ultimately, I see the new Target ads as only confusing the crucial young spending crowd who has an attachment to the Target chain. Thumbs down to the Minneapolis-based retailer.
Looking at Black Friday ads specifically, it's hard to find one that doesn't smell like your uncle Ted who indulged a little too much in the Thanksgiving dinner, paying it forward via gaseous delight. At least Sears and Kohls have managed to keep the ads from having an in your face your missing the greatest thing ever sold feel.
The question we pose to you is: Have companies gone too far to publicize their Black Friday deals?
From Vebe's standpoint, we have now reached a level of consumerism of diminishing returns. Who really wants to get up and wait in line for 4 a.m. deals that usually only reach the first 10 customers in line?
How long will consumers continue to agree to being duped by guerrilla marketing just so the Big Boxes can get you inside the doors? And, at what point, will a store realize that opening at 7 or 8 a.m. will still produce the same sales results for the weekend as opening at a ridiculously early time?
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